The near-luxury segment is all set to usher in a fresher, more powerful machine. The Hyundai Equus, which is Hyundai's limousine-like flagship sedan, is all set to make its grand debut in the US!

Hyundai decided to go ahead with this decision after a summer tour of the US dealerships. Hyundai Motors America is also considering the possibility of renaming the car for the U.S. market. The American version of the Equus is likely get a more toned-down grille, and much crisper steering and suspension tuning.

Rick Case Hyundai, the leading Hyundai dealer in Fort Lauderdale, Florida, is already looking forward to this formidable challenge thrown to competitors. Moreover, at the 2009 Frankfurt motor show, Hyundai is showing its 2011-model-year replacement for the Tucson compact crossover!

With two near-luxury super cars to rule the market, it spells bad news for competitors. Moderately priced but with performance unmatched by other cars in their class, the Hyundai Equus and the rejuvenated Hyundai Tucson are everything a prospective near-luxury car buyer is looking for. Summer 2010 is not far away, so competition watch out!